Rádio Parecis

The Coca-Cola Company, the world’s largest beverage company, launched an interactive online radio station providing a 24/7 platform for GenY & GenZ Coca-Cola named the project with a unique and hip domain extension that connects with both generations thereby converting the valuable hard-to-reach demographic group into true believers of the brand and making them feel a sense of ownership and vested interest in the brand’s popularity and success. Coca-Cola.fm has become a true Cult Brand!

Accel Partners, one of Silicon Valley’s leading consumer-focused investment firms, led the new round with participation from the Omidyar Network, the Chernin Group, and the eponymous audio artist Mick (Mick Batyske).